An innovative approach to branding has seen Biosphere drive the national retail industry forward. Now, its sights are set on becoming one of Europe’s top household goods and hygiene companies
In two decades, the company founded by Dnipro-born Andriy Zdesenko has evolved from a local start-up to an international giant, with one million products sold each day in 15 countries.
Today, the charismatic entrepreneur has led Biosphere to become Ukraine’s market leader in the sale of hygiene products and fast-moving consumer goods, thanks to a focus on developing relationships with end consumers.
“The brand is the main value of a company because it is the customer interface,” said Zdesenko. “Our strategy has been to be the brand leader in each category.”
This strategy has paid off, with the company leveraging its success at home into solid partnerships with multinationals across Europe. As the company strives to meet its 2025 global turnover target of $500 million (€438 million), it is now setting its sights on further expansion into the European market with investment in new technology, labor and vertical integration.
For Zdesenko, Biosphere’s success will pave the way for more of Ukraine’s manufacturers. “If European companies start working with good Ukrainian producers, all of our reputations will be enhanced,” he says.